Simplifying the decarbonization journey for organizations
Role:
Lead Designer
Timeline:
Industry:
B2B
My Role
In this project, I managed and led the team of 4+ designers, designed the user experience, set the design direction for the internal portal and tools, and collaborated closely with the research, development, and product teams to bring the experience to life.
Before
After
Design Strategy
Given the limited time and resources, the approach I adopted for this project followed Aron Walter’s Hierarchy of User Needs. Initially, our priority was to ensure functionality and reliability, with a subsequent focus on usability and delight through an iterative process.
Delving Deeper into the Design Process
Key Pain Points
Business Goal
User Goal
The Design Process
How we Collaborated
The Impact
The five aforementioned portals and tools were released incrementally over a year, and they are currently being monitored for user feedback to align their performance with the established business and user goals.
Meanwhile, here are a few things we observed to improve and make a qualitative impact over time.
Streamlined Operations
Operational Agility
Holistic Decision Context
Improved Data Quality
Elimination of Data Silos
Real-time Data Visibility
Quicker turn-around time
Cross-Functional Transparency
Enhanced User Productivity